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Aveda is a pioneer of holistic beauty, and a champion of environmental responsibility. Aveda was the first beauty company using 100% post-consumer recycled PET. With every package we develop, we're mindful of our environmental footprint and work to minimise our packaging and maximise our use of recyclable and post-consumer recycled materials. AVEDA is the No.1 premium hair care brand in retail, offering high performance, naturally-derived products that are cruelty-free, eco-friendly, and go to exceptional lengths to be respectful of the earth. Whatever your hair concern Aveda has the solution with professionally created products for salon-worthy results.