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JOOP! is a multi-facetted brand, created by the German designer Wolfgang JOOP in 1986.Unconventionally classic, the brand has the capacity to open new territories and break rules, as in 1989 when he created the first pink fragrance for men ever, JOOP! HOMME, and it was a real success.JOOP! is known for its seductiveness, its expressive attitude, its original imprint and the strong olfactive personality of its fragrances. Spirited and eccentric, JOOP! Fragrances express the audacity of the unexpected.