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Luton-born Nadiya Hussain is a well-known whizz in the kitchen — famous for her Bake Off win, bestselling books and inspiring television shows. We've teamed up with her again to showcase her third footwear edit, just in time for autumn!

“I spend hours on my feet when cooking or presenting so it’s always important that I am comfortable but still look stylish and put together. I love print and colour which I really feel comes across in my edit.”

From hot pink slip-on mules and rust-hued ballet pumps, leopard-print trainers to chunky boots, the new Nadiya Forever Comfort Shoe Edit features a range of must-have styles perfectly styled for this season and the next, available in sizes 3-9 online and in selected stores.

“I am so pleased to have so many boots within my edit - who doesn't love a great pair of boots for winter! The platform boots are definitely a fave of mine - they look fab, the on-trend 70’s style platform is super comfortable and they honestly go with everything!”

Style and comfort, all day long. Our Forever Comfort shoes are designed with innovative dual-layer foam padding and soft-feel cushioning, absorbing the impact of every step to help you stay on your feet for longer.