80% of the support comes from the bra's band. So the firmer the fit, the better.
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Use this clever rule as a reminder...
Up a band size = Down a cup size. Down a band size = Up a cup size
Only 20% of support comes from the straps.
Let's complete the look!
Now you've found the right bra fit, take a look at our flattering knicker styles.
We believe all women deserve to feel beautiful, which is why our lingerie collection is designed to fit and flatter any figure, with back sizes ranging from 30-42 and cup sizes from AA-H in bras and sizes 4-26 in knickers. From plunging and push-up styles to luxurious wire and pad-free designs, we've got a bra for very occasion. Fill your lingerie drawer with cooling cotton, delicate lace and pretty embroidery. Explore our range of beautiful designs, from confidence-boosting shapewear to our stylish teen collection for growing girls. You'll find comfortable maternity and post-surgery styles, and our sports bra selection will give you all the support you'll need through any workout. We’ve got every bra, for every day, for every body! Unsure of how to measure your bra size? Forget the tape measure! Follow our simple guide to discover the right fit for you
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