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Based in London, our small in-house team is dedicated to discovering and nurturing emerging design talent. We work closely with our growing line-up of collaborators to create forever pieces that reflect their distinct design DNA, ready for you to style and wear your own way.


Our brand offering continues to grow as we introduce more of our favourite labels to the mix. Our small team hand selects a carefully curated range of pieces that work perfectly alongside our designer collaborations.


Created by some of our favourite collaborators and designers, our baby and girlswear range is a colourful mix of pretty and playful pieces you’ll both love.

Our story

Launched in 2017, Label/Mix from Next is a collaborative concept that supports and champions fashion’s rising stars.

Building connections is at the core of everything we do, from our relationships with the designers and brands to the beautifully crafted pieces that stand alone, but also work together as a one-of-a-kind capsule wardrobe.

We like to think of ourselves as a fashion family – a creative community united by the same passion and belief: that clothes should make you feel good and when there’s a story behind them, you'll treasure them forever. Available exclusively at, each collection is limited edition with designers evolving every season.

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