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Originators of the commercial false lash, we are a brand 70 years in the making. Born in the glitz and glamour of the Hollywood film industry, our heritage began with make-up artists passionate about innovation. We provide high quality and innovative eye beauty for lash devotees and lash newbies everywhere. Our foremost love is false lashes. Long ago, we set the bar for quality lashes at accessible price points, and have championed the power of beautiful eyes ever since.