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Little Bird by Jools Oliver

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Little Bird clothing has always been about nostalgic memories of my childhood, mainly inspired by the 1970’s. Our new Little Bird brand at Next carries on this concept but we’re also bringing in a bit of an 80’s vibe, recreating some of my favourite items from that time. We’ve loved introducing fresh new colours and exciting graphics, all with our familiar unisex styling and positive attitude. I’ve tried to create easy-to-wear, comfortable pieces such as fun graphic tees, cosy towelling sweats and joggers that I hope will become your new favourites’ – Jools Oliver